Network Marketing is a great industry to be apart of, the best to be a part of. There is nothing like being your own boss, having your own home business, working the hours you choose, with whoever you want, which means more time for you to spend with your family. There are more millionaires created in this industry than any other. Average everyday people are making a ton of money online with their Network Marketing Home Based business, but you will be surprised that it is only a small few. The numbers are ridiculous, 95%+ of home based businesses on the internet are failing and yet your hearing about so many success stories, people going from dead broke to financial freedom within a few months to a few years of starting a network marketing home based business.The reason why only a few home businesses make it online is because they understand the principles of building a business on the the internet. They know what they need to do and they go out get the necessary tools, resources, mentoring and training to build their business. The others don’t know.This is what the majority of who are failing in their home based business are doing, they join a network marketing home based business, they come on the internet, join these free social media sites like Twitter, Facebook, MySpace just to name a few and then they start to mass adding/follow friends and spam their business all over these free platforms. They even waste tons of money promoting their business with PPC advertising (Pay-Per-Click) and classified ads with very little results. This is not the way to do it…You have to learn how to generate traffic and leads, a Marketing System in place to capture your leads information placing them on your Auto-Responder list so you can follow-up with them, build relationships with them by sending them valuable information about your product or service and then, market to them your business. This is how to top producers do it and how you should be doing it if you want to have success in your network marketing home based business.This Is The 3 Step Online Marketing Business Model You Must follow:1- Build A list2- Build A Relationship With Your List – Follow up Auto-Responder Messages3- Monetize Your List – Market to them your Products, Service, Business Opportunity etc

 One of the biggest traits of the top income earners in the MLM Home Based Business industry is that they attract leaders and people who will go on to become top producers as well. This ability to attract leaders is very lucrative because as we know, the more money your team makes, the more money you make. Many people look to join MLM home based business opportunities but are not serious about building a business and treat it like a hobby.These aren’t the type of people you want to give your 100% focus to because the return on your investment of time training them will not be worth it. You want to find true entrepreneurs who don’t need to be hand held but are fast learners and will apply what you teach them, along with their own style, and go out and recruit on their own.I’d rather have 10 serious, focused and independent people on my team than 100 people who treat their MLM home based business as a hobby and always need you to hold their hands and blame you when they don’t get the results they want. This doesn’t mean to turn down people because they don’t look like they won’t produce results because many times the ones who are all excited and promising you all types of results in the beginning will be the ones who quit within their first three months. Treat everyone equal, but once you find out the leaders in your team, give them the extra training and “push” needed to take them to the next level.One of the best ways to filter out those who are looking to make $500 a month & add another hobby to their list by joining a MLM home based business opportunity against those serious entrepreneurs looking to build a business and make $5,000 – $10,000 a month is by creating a survey for your prospects to fill out before they join you on your team.You can create a survey using Survey Monkey.Some questions that you can ask to determine who you want to work with are:What type of income are they looking to generate per month by next year with their MLM / home based business?
How much are they willing to invest on advertising/their marketing education?
From 1-10 how coachable are they?
How many hours per day are they willing to dedicate towards their business?
What is the reason for them wanting to join a MLM / home based business opportunity?
Are they willing to learn internet marketing to promote their MLM / home based business?These are just a few questions that you can ask. Your questions may vary depending on your opportunity but you want to ask questions that will give you a good idea of how serious the prospect is about building a business when they join your team. Once you find the people who match what you are looking for, you then call them and further get a feeling if you can help them and if your business opportunity will be a good fit for them.By making your prospects fill out a survey it also decreases the chances of resistance and rejection when you follow up with them on the phone because by them completing the survey it shows that they are already interested in working with you and you already have some responses from the survey that you can bring up in the conversation.Having a survey for your prospects to fill out before they can work with you shows that you won’t just work with any and everyone and positions you as a leader, which is vital for success in the mlm home based business arena.

Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.

Pre-Sales:

We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.